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Myths of Social Media

Dismiss the Misconceptions and Use Social Media Effectively in Business

Michelle Carvill Ian MacRae

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Kogan Page
03 March 2020
Series: Business Myths
SHORTLISTED: Business Book Awards 2021 - Sales & Marketing Everyone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic. Don't they?

The use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In Myths of Social Media, digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice. Using helpful and instructive, sometimes entertaining and occasionally eye-watering examples of what you should and should not do, Myths of Social Media debunks the most commonly held myths and shows you how to use social media effectively for work and at work.
By:   Michelle Carvill, Ian MacRae
Imprint:   Kogan Page
Country of Publication:   United Kingdom
Dimensions:   Height: 230mm,  Width: 155mm,  Spine: 15mm
Weight:   370g
ISBN:   9780749498719
ISBN 10:   0749498714
Series:   Business Myths
Pages:   288
Publication Date:   03 March 2020
Audience:   College/higher education ,  Professional and scholarly ,  Primary ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active
Chapter - 01: Social media is free; Chapter - 02: Social media is a waste of time; Chapter - 03: Social media is the best use of my time; Chapter - 04: Social media is a fad; Chapter - 05: Social media is for posting photos of your breakfast; Chapter - 06: Social media replaces real-life networking; Chapter - 07: Social media is the best source of information; Chapter - 08: Social media is full of fake news; Chapter - 09: Social media creates information bubbles ; Chapter - 10: Social media means my business has to be available 24/7; Chapter - 11: People's personal information on social media should not be used by businesses; Chapter - 12: Businesses should ignore negative comments on social media; Chapter - 13: Social media use detracts from business relationships; Chapter - 14: All my customers/clients are on social media; Chapter - 15: I've had a few glasses of wine and, people on Twitter will really appreciate my sense of humour right now; Chapter - 16: Millennials are all social media experts; Chapter - 17: Digital natives understand how to use social media for business; Chapter - 18: Social media cannot be done in-house; Chapter - 19: Social media is just for connecting with people outside the company; Chapter - 20: Businesses should be on every social media platform; Chapter - 21: Social media is purely for broadcasting my business's information; Chapter - 22: Social media can replace the traditional business website; Chapter - 23: It's not possible to measure ROI on social media; Chapter - 24: Sharing too much on social media will reveal trade secrets; Chapter - 25: Sharing more content is always better

Michelle Carvill is Founder of Carvill Creative - a social media marketing agency whose clients include the BBC, Nuffield Health and Norbord. Passionate about the digital future she advises clients on online marketing communication and social media strategies, and leads a team delivering practical social media planning and daily management. She is the author of Get Social, published by Kogan Page. Ian MacRae is a work psychologist, consultant, speaker, author and Managing Director of High Potential Psychology. He works with, and writes about, a wide range of topics relating to psychology and the workplace. He developed the High Potential Traits Inventory (HPTI), a personality assessment which has been translated into dozens of languages and used by over 50,000 people around the world. Myths of Social Media is his fifth book, he is co-author of Motivation and Performance and Myths of Work, also part of the Business Myths series.

Reviews for Myths of Social Media: Dismiss the Misconceptions and Use Social Media Effectively in Business

An easily digestible journey through the world of social media, providing truly valuable insight for businesses and plenty of food for thought - highly recommended. * Gemma Butler, Marketing Director, Chartered Institute of Marketing * A well-researched and transparent look at an opaque medium that should answer most of your social media questions, and plenty you haven't thought of yet. Hits the myths of social media squarely on the jaw. A knockout in-depth reference guide and playbook. * John Dodds, Senior member, The Sharp End LLC * Don't be fooled - it is definitely not purely for social media beginners. Well researched and busts the myths while giving a very honest and balanced view. This will help any company or professional get the most from social media by demystifying all of the misconceptions. The modern-day manual for using social media across your business! * Ollie Sharpe, VP of Revenue at SalesLoft. Ex LinkedIn Senior Leader * Even though I am pretty seasoned with social media, I took away new information. It offers a great blend of practical implications from engaging external and internal audiences as well as legalities. Very informative and useful. * Janice Kaffer, President and CEO, Hotel Dieu Grace Healthcare * While I thought I know my way around in social media, this book taught me I was wrong. I would recommend this book to any individual or company who is interested in current forms of social media, to learn the power and the pitfalls for its businesses, the individuals and how they are interrelated. It simply is the one-stop book to read. * Will Jacobs, COO, SVP Global Operational Excellence and Engineering, Firmenich * This is a readable, relevant and racy book which could not be more timely. It is also a very important book because it addresses and answers many crucial questions about social media. Reading it certainly put me straight on a number of issues and I am grateful to the authors for doing so. * Professor Adrian Furnham, Norwegian Business School * This book is a must read for anyone struggling with how, when, what, when and why to use social media in business and in your personal life too. It's full of facts and details and resources, with lots of humour throughout. It's practical, and easy-to-read. You could finish it and come away with lots of tips and tools. The section about protecting your personal data should be a must-read for everyone who uses social media. * Heather Stewart, Owner, Sage Transitions * This book is a timely reminder that that our social media use and presence need to make sense and we need to take stock often and make sure that they work toward giving us an edge and not harming present and future opportunities. * Asen Velinov, California Attorney at Law & International Conusel, Co-Effort Law Firm * Countering all the folklore and misconceptions that surround social media isn't an easy task but Myths of Social Media illuminates all the essential dos, donts and considerations to help anyone up their game. A great read. * Elizabeth J Floyd, Chartered Marketer, Director - Strategically Tactically * Offers compelling arguments that effectively debunk the view amongst some business leaders that social platforms on the workplace are always a dampener of productivity. * Heleana Blackwell, Co-founder, The New Work *


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