The Psychology of Choice

How DISC and Neuromarketing Shape Marketing

Eva Romanova

$70.95 $64.07

Hardback

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English

Bnds Media
29 October 2025

Entrepreneurship; Sales & marketing; Advice on careers & achieving success

Summary
Details

The Psychology of Choice: How DISC and Neuromarketing Shape Marketing explores how people actually think, feel, and decide - and how marketers, entrepreneurs, and consultants can use that understanding to build brands that connect on a deeper level.

Combining the behavioral insights of DISC methodology with the science of neuromarketing, this book shows how to decode decision-making patterns, design communication that fits different personality types, and translate neuroscience into practical marketing actions.

With this book, you will:

- Understand how attention, emotion, and memory shape decisions.

- Learn to adapt your message to different DISC personality types.

- Apply neuromarketing principles to design emotionally resonant experiences.

- Use sensory cues to build stronger brand associations.

- Explore real examples of how emotion drives trust, loyalty, and sales.

Perfect for marketers, entrepreneurs, and business strategists, The Psychology of Choice is a practical guide to creating authentic, human-centered marketing - where psychology meets strategy, and influence becomes genuine connection.

By: Eva Romanova
Imprint: Bnds Media
Dimensions: Height: 229mm, Width: 152mm, Spine: 11mm
Weight: 390g
ISBN: 9798999949431
Pages: 164
Publication Date: 29 October 2025
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active