The Omniscient Buyer: Winning Customers In A World Of Infinite Buyer Intelligence

— —

Andy Halko

The Omniscient Buyer

Winning Customers In A World Of Infinite Buyer Intelligence

Andy Halko

$32.95 $29.22

Paperback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Andy Halko
11 August 2025

Entrepreneurship; Sales & marketing

AI has changed marketing and sales forever.

Your buyers no longer need you to know everything about you. They're armed with AI copilots, curated insights, synthesized reviews, and side-by-side comparisons-all before they ever reach out.

Instantly, your prospects can prompt to learn every detail about you, your solutions, successes, failures, competitors-everything delivered to them organized and definitive.

They will never again reach your sales process curious. They'll be confident in what their AI told them about you. And if you haven't optimized to even be part of the answer that AI provides, then you're invisible.

In The Omniscient Buyer, Andy Halko delivers a sharp, no-fluff guide to surviving and thriving in the era of AI-powered decision-making. This isn't another hype-fueled take on artificial intelligence. It's a wake-up call for business leaders, marketers, and sales teams who are still clinging to outdated playbooks.

With provocative insight and practical frameworks, this book dives deep into:

How AI has fundamentally changed information discovery, buyer behavior, and decision making

Why traditional sales and marketing strategies are completely obsolete in this new reality

The rise of the AI-empowered buyer as well as the autonomous AI buyer

How to reshape your marketing and sales strategies to fit this new paradigm

--

Whether you're a founder, CMO, CRO, or strategist, The Omniscient Buyer gives you a lens to decode the modern buyer-and a playbook to engage them with relevance, speed, and trust.

AI-Empowered Buyers are like nothing you've seen before. If you don't fundamentally change your approach, you will not survive the shift.

This book will help companies looking to understand Answer Engine Optimization, Generative Engine Optimization, AI Marketing, AI Sales, & a new framework for selling to AI Buyers.

The Omniscient Buyer is the playbook you need for the next decade of marketing and sales.

By: Andy Halko
Imprint: Andy Halko
Dimensions: Height: 229mm, Width: 152mm, Spine: 21mm
Weight: 526g
ISBN: 9798998972829
Pages: 396
Publication Date: 11 August 2025
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

I started my first business at 22, fresh out of college. Now at 45, I realize how little I knew.Clients won but also lost. Amazing team member hired, but those who left-or needed to. Years of making payroll-with plenty of weeks scrambling to fund it. Too many days at a whiteboard, trying to re-strategize the whole thing.Over 23 years, the lessons stacked. The depressive lows. The euphoric highs. I've learned more than I ever thought possible.What's become clear to me is that my superpower is to synthesize chaos, spot what others miss, and architect systems that create velocity. I bring clarity where others see noise. That's what fulfills me.I've worked with hundreds of companies-from gritty startups to multi-billion-dollar enterprises-to cut through the fog and find focus.One of my favorite parts of the job?Talking to hundreds of visionaries, leaders, managers, and team members about their strategies, markets, differentiators, challenges, and everything in between. I've even interviewed over 200 SaaS founders on my podcast, digging into how they grew their companies.Every conversation is a lightbulb. A new puzzle piece in the expansive chaos of business.And I live to make sense of that chaos.