100 Logos

A to Z

Louise Fili

$29.99

Paperback

Forthcoming
Pre-Order now

QTY:

English

Chronicle Books
16 September 2025

Illustration & commercial art; Sales & marketing

A collection of iconic designer Louise Fili's illustrious logo designs for every letter in the alphabet, from restaurant Artisanal to fashion designer Zelda.

Louise Fili is one of the most iconic graphic designers of our time. In 100 Logos: A to Z, she collects her favorites among the brand designs created in her unique and distinctive style. Encompassing brand identities from restaurants to vineyards, publishers to jewelers, coffee roasters to gelato makers, Fili's playful, elegant, and whimsical designs showcase her expertise and mastery of typographic forms. Within these pages, we see logos for:

Good Housekeeping

Hyperion

Late July

Paperless Post

Tate's Bake Shop

Tiffany & Co.

and many more

Each logo is paired with a caption exploring the design’s influences and processes. And the elegant package includes an iconic Fili cover, with flowing lines and beautiful typography, perfect for lovers of graphic design.

By: Louise Fili
Imprint: Chronicle Books
Country of Publication: United States [Currently unable to ship to USA: see Shipping Info]
Dimensions: Height: 159mm, Width: 121mm, Spine: 13mm
ISBN: 9781797236087
ISBN 10: 1797236083
Pages: 208
Publication Date: 16 September 2025
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Forthcoming

Louise Fili founded Louise Fili Ltd in 1989. This award-winning New York City–based graphic design firm specializes in strategic brand development and packaging for specialty food products. Fili is a member of the Art Directors Club Hall of Fame and has received honors for lifetime achievement from the AIGA and the Type Directors Club as well as three James Beard award nominations.

Reviews for 100 Logos: A to Z

“This tiny treat features lettering icon Louise Fili’s favorite marks from throughout her career, from Ecco Press and Tiffany Co. to more obscure regional clients—where the work truly surprises and delights, perhaps the result of being untethered from boardrooms and committees. You could flip through the book in about 5 or 10 minutes—but you could also look at this collection of ornate logos for hours, given the artistry and attention to scrupulous detail that went into each one.” —Fast Company