Ludovic Tendron is a successful influencer, business strategist, entrepreneur, and lawyer. He is the founder of Ludovic(R), a business development advisory firm, and the co-founder of Vitisasia(R), a lifestyle platform offering exclusive wine and gastronomic experiences as an effective forum for business networking. Fueled by his curiosity and the pursuit of peak performance, Ludovic set upon a multi-year journey to research the modern science behind negotiation and influence by exploring the deeper roots of human nature. What started as a study for his personal interest and that of his clients developed into The Master Key: Unlock Your Influence & Succeed in Negotiation, a comprehensive and indispensable guide that provides a perspective and insights of a master negotiator. Ludovic offers groundbreaking speaking engagements and corporate training on enhancing one's ability to negotiate and influence people. Ludovic lives between Asia and France with his wife and daughter. He also is a strong supporter of environmental causes.