The Fundamentals of Brand SERPs for Business

"""Jason has been very important in shaping our thinking at Yoast about Brand SERPs. This book is a great primer for those starting with optimizing their entities and brand result pages. This is probably one of the most important aspects of SEO these days, so why are you reading this and not the book itself yet?"" --Joost de Valk, Founder & Chief Product Officer at Yoast ""That looks awesome, well done! This always feels like one of those under-appreciated topics, people fret about titles on their pages, but who knew there was so much more you could highlight when users search for your name? Make it easy for folks to find the awesome things you do!"" --John Mueller, Webmaster Trends Analyst at Google ""Jason Barnard explains in his book The Fundamentals of Brand SERPs for Business that business owners and brand managers often miss the opportunity to control their whole branded search engines results page. These days the strategy should not simply be getting indexed in search engines... the strategy should be to maximise visibility and to have your marketing message, your text, your images, your people, your products surfacing everywhere in page one of search results. Chapter after chapter, Jason explains the benefits and the strategy to follow to get there. Indeed, a great Brand SERP is great for your bottom line."" --Fabric Canel, Principal Program Manager - BING ""Jason Barnard's The Fundamentals of Brand SERPs for Business will set you on the path to leveraging what is at everyone's fingertips in the online world... information about your brand."" --Ted Rubin, Communications Transformation Strategist ""There is no one more knowledgeable and authoritative in the subject of Google Knowledge Panels than Jason. His book demonstrates how important your brand is in Google search and how to ensure your brand in Google is represented in a manner your desire. Jason is the Google Brand Guy, if he can only help me rank above Professor Barry Schwartz-I'd be even more grateful than I already am for his wisdom and generosity with the search industry."" --Barry Schwartz, SEO Janitor (SEO editor at Search Engine Land and Search Engine Roundtable and President of RustyBrick, Inc.) ""Jason lays out an easy-to-understand explanation of what Brand SERPs are, why they matter to your business (and believe me, they do!), and how to easily improve yours. I have worked directly with Jason and his level of practical knowledge on this topic is unbelievable. In just a few weeks, his insights helped me vastly improve what my audience sees when they Google my name. And now, this book is enabling me to do the same for my business: make my company look professional and convincing to my audience."" --Scott Duffy, Top 10 Speaker: Entrepreneur ""A big part of branding is based on the information people can find online about you and your business. That's why it is crucial to feed Google with accurate information. Jason's book, The Fundamentals of Brand SERPs for Business, is a simple and powerful guide for those of us who are not SEO-savvy to create a more realistic, less technical, and marketing-focused approach to SEO."" --Ryan Foland, Speaker, Author, and Brand Consultant ""How you appear in online search results is who you are... period. No one understands how to influence branded search results better than Jason Barnard. In his eye-opening new book, The Fundamentals of Brand SERPs for Business, Jason reveals what drives online reputation results and shows readers how to stay ahead of the algorithms to positively influence how you show up to search engine users."" --David Avrin, Strategic Brand Development Consultant and Author"