The Economic Implications of Advertising

RLE Advertising

Otto Firestone

$305

Hardback

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English

Routledge
21 March 2013

Sociology; Social, group or collective psychology; Advertising; Organisational theory & behaviour; Advertising industry

Series: Routledge Library Editions: Advertising

Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, employment, social welfare and economic growth. The Economic Implications of Advertising provides a valuable insight into a little-studied area of advertising, and will be of great interest to students of the industry everywhere.

First published in 1967.

By: Otto Firestone
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm, Spine: 18mm
Weight: 590g
ISBN: 9780415818025
ISBN 10: 0415818028
Series: Routledge Library Editions: Advertising
Pages: 228
Publication Date: 21 March 2013
Audience: College/higher education , General/trade , Primary , ELT Advanced
Format: Hardback
Publisher's Status: Active

Firestone, Otto