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The Economic Implications of Advertising

RLE Advertising

Otto Firestone

$96.99

Paperback

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English
Routledge
21 December 2015
Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, employment, social welfare and economic growth. The Economic Implications of Advertising provides a valuable insight into a little-studied area of advertising, and will be of great interest to students of the industry everywhere.

First published in 1967.
By:  
Imprint:   Routledge
Country of Publication:   United Kingdom
Dimensions:   Height: 234mm,  Width: 156mm,  Spine: 12mm
Weight:   453g
ISBN:   9781138989108
ISBN 10:   113898910X
Series:   Routledge Library Editions: Advertising
Pages:   232
Publication Date:  
Audience:   College/higher education ,  General/trade ,  Primary ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

Firestone, Otto

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