Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, employment, social welfare and economic growth. The Economic Implications of Advertising provides a valuable insight into a little-studied area of advertising, and will be of great interest to students of the industry everywhere.
First published in 1967.
By:
Otto Firestone Imprint: Routledge Country of Publication: United Kingdom Dimensions:
Height: 234mm,
Width: 156mm,
Spine: 12mm
Weight: 453g ISBN:9781138989108 ISBN 10: 113898910X Series:Routledge Library Editions: Advertising Pages: 232 Publication Date:21 December 2015 Audience:
College/higher education
,
General/trade
,
Primary
,
ELT Advanced
Format:Paperback Publisher's Status: Active