Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at the turn of the twentieth century the book also discusses practices and conditions in the fields of advertising, newspaper and magazine publishing, manufacturing and merchandising.
By:
Harden B. Leachman Imprint: Routledge Country of Publication: United Kingdom Dimensions:
Height: 234mm,
Width: 156mm,
Spine: 14mm
Weight: 453g ISBN:9781138989092 ISBN 10: 1138989096 Series:Routledge Library Editions: Marketing Pages: 256 Publication Date:21 December 2015 Audience:
College/higher education
,
Professional and scholarly
,
Primary
,
Undergraduate
Format:Paperback Publisher's Status: Active
Multivolume collection by leading authors in the field