The Early Advertising Scene

RLE Marketing

Harden B. Leachman

$305

Hardback

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English

Routledge
22 August 2014

Sales & marketing; Advertising industry

Series: Routledge Library Editions: Marketing

Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at the turn of the twentieth century the book also discusses practices and conditions in the fields of advertising, newspaper and magazine publishing, manufacturing and merchandising.

By: Harden B. Leachman
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm, Spine: 18mm
Weight: 430g
ISBN: 9781138787292
ISBN 10: 1138787299
Series: Routledge Library Editions: Marketing
Pages: 256
Publication Date: 22 August 2014
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Hardback
Publisher's Status: Active

Multivolume collection by leading authors in the field