The Business Models Handbook: The Tools, Techniques and Frameworks Every Business Professional Needs to...

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Paul Hague

The Business Models Handbook

The Tools, Techniques and Frameworks Every Business Professional Needs to Succeed

Paul Hague

$228

Hardback

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English

Kogan Page Ltd
03 August 2023

Business strategy; Business innovation; Sales & marketing management; Sales & marketing

Business frameworks sit at the heart of successful businesses. The second edition of The Business Models Handbook brings together the most helpful and widely used models into one invaluable resource. Business models add structure and clarity to business problems, help practitioners overcome the everyday challenges they face and enable the organization to grow and be profitable. Each chapter of this book focuses on an individual business framework, giving an overview of 50 of the best-known frameworks. These cover essential business topics such as benchmarking, competitive intelligence, gap analysis and value chains.

In this second edition, these include Kay's distinctive capabilities, Customer Activity Cycle and the 3C framework. It also covers the most recent developments in applying these models, including how to embed them remotely. Authored by a leading global market researcher with a background working on over 3,000 different research projects and supported by real-world case studies for each model, The Business Models Handbook is an invaluable resource for any student or professional. Online resources include lecture slides that align with each chapter.

By: Paul Hague
Imprint: Kogan Page Ltd
Country of Publication: United Kingdom
Edition: 2nd Revised edition
Dimensions: Height: 242mm, Width: 164mm, Spine: 34mm
Weight: 895g
ISBN: 9781398611771
ISBN 10: 1398611778
Pages: 392
Publication Date: 03 August 2023
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Hardback
Publisher's Status: Active

Paul Hague is founder of B2B International Ltd, a global market research company. Based in Manchester, UK, he is Fellow of the Market Research Society and the author of ten books, sharing 30 years of practical experience in market research and marketing. He is a visiting fellow at Manchester Metropolitan University and a guest lecturer at Manchester Business School. He is the author of Market Research in Practice and co-author of B2B Customer Experience, also published by Kogan Page.

Reviews for The Business Models Handbook: The Tools, Techniques and Frameworks Every Business Professional Needs to Succeed

"""This exceptional handbook is a must-have for entrepreneurs and professionals. It provides detailed insights on each model including when to use it, how to use it, practical examples and key considerations. Having personally experienced the benefits of some of these models, I am thrilled to have this invaluable resource of additional tools at my disposal."" * Helen Winter, Founder & Managing Director, Business Bullet and author of The Business Analysis Handbook * ""An excellent guide from a trusted source, this book will fast-track knowledge for managers wishing to develop their strategy or indeed their strategic thinking."" * Professor Stuart Roper, Associate Dean of Research Innovation and Knowledge Exchange, Huddersfield Business School * ""Paul Hague has produced an excellent all-in-one handbook that covers a multitude of business models that are used every day by marketing professionals. The Business Models Handbook is a practical text that all marketing experts should read."" * Jeroen Beukeboom, Financial Analysis Manager, Henkel Global Supply Chain B.V *"