Anthro-Vision

Will turn your world upside down in the best possible way: fun, profound and bursting with important insights. -- Tim Harford, author of HOW TO MAKE THE WORLD ADD UP Makes a compelling case that anthro-vision can help us understand ourselves, our tribes, companies and communities, and to reduce our wilful blindness . . . One of the glories of Anthro-Vision is that it never argues (as many do) that its way of seeing is the only way. It's a timely call for decision-makers to wean themselves off their dependency on big data and embrace the full complexity of human life. * Financial Times * A fascinating and compelling demonstration that all of us, especially economists, can benefit from the insights of anthropology: the worm's-eye, not just the bird's-eye, view of how people behave. -- Mervyn King, former governor of the Bank of England and co-author of RADICAL UNCERTAINTY Drawing on a wide breadth of case studies, Gillian Tett explains that whether you're marketing Kit-Kats in Japan or fighting the spread of COVID-19 in England, you need a more qualitative understanding of who people are and what they care about. Anyone working to rebuild a more equal world will benefit from Tett's well-argued case that to solve twenty-first-century problems, we must expand our fields of vision and fill in old blind spots with new empathy. -- Melinda Gates, co-chair, Bill & Melinda Gates Foundation and author of THE MOMENT OF LIFT Absolutely brilliant . . . Very compelling examples. -- Daniel Kahneman, author of THINKING, FAST AND SLOW and NOISE