Sustainable Marketing and Customer Value

Subrata Chattopadhyay, Sundeep Singh Sondhi, Arunava Dalal

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Hardback

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English

Routledge
28 December 2022

Economics; Advertising; Market research; Retail sector; Environmental science, engineering & technology

Series: Routledge Studies in Marketing

Anticipating that marketing will experience a strategic change in the new normal post COVID-19, this book sets out to capture interesting insights from researchers and practitioners through in-depth research on the myriad aspects of industrial transformation. It discusses the facets in which markets can be reached sustainably delivering value to people, planet and create prosperity.

Sustainable Marketing and Customer Value establishes an overview and framework for major ideas that connect marketing, consumption and sustainability. It addresses dominant areas of research of sustainability from the marketing perspective, the origin of interest in sustainability, as well as the practice of deprioritising sustainability ideas in pursuit of short-term business goals.

Research scholars and business students will find this book of primary relevance, but it is also written for marketing academics and professionals, especially those in large corporations.

Edited by: Subrata Chattopadhyay, Sundeep Singh Sondhi, Arunava Dalal
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 381g
ISBN: 9781032002446
ISBN 10: 1032002441
Series: Routledge Studies in Marketing
Pages: 326
Publication Date: 28 December 2022
Audience: Professional and scholarly , College/higher education , Undergraduate , Further / Higher Education
Format: Hardback
Publisher's Status: Active

Subrata Chattopadhyay is an MSc, MBA, PhD from IIT-ISM Dhanbad. Adept at innovative teaching practices he is highly networked with the industry. He not only teaches but also practices and his students’ do adore him for the same. He has contributed in more than 30 International Journals and has published more than 23 papers in seminars and conferences. Besides, he has authored 3 books on Computations in Estate Management, Transport Management and Values and Ethics for Engineers and Managers. He is associated as life member with ISTD, CMA, PRSI, NIPM, NHRD, NFED, ISABS and does mentoring and consulting for various Organisations. Sundeep Singh Sondhi is Head of Department of the Business Administration Department of UEM Kolkata, India. Arunava Dalal is an Assistant Professor within the Business Administration Department of UEM Kolkata, India.