Strategic Insights and Case Studies on Navigating an Entrepreneurial Landscape

Ponmalar N. Alagappar, Ramakrishna Yanamandra

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Hardback

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English

IGI Global
04 April 2025

Business studies: general; Business strategy; Entrepreneurship

Innovation and entrepreneurship drive economic growth, create jobs, and foster technological advancement, making them essential for societal progress. Case studies in these fields provide valuable insights into real-world challenges and successes, equipping emerging entrepreneurs and startup owners with practical knowledge and strategic tools. By analyzing diverse scenarios, individuals can refine their problem-solving skills, anticipate market needs, and develop innovative solutions. This not only strengthens individual ventures but also contributes to building resilient and competitive industries. Promoting entrepreneurial learning through case studies empowers future leaders to navigate uncertainty and drive meaningful change in their communities and beyond. Strategic Insights and Case Studies on Navigating an Entrepreneurial Landscape discusses the importance of innovation in entrepreneurship by examining how successful entrepreneurs identify opportunities, generate creative ideas, and bring novel solutions to the market. It provides a simulated entrepreneurial experience, allowing readers to learn from the consequences of decisions and gain insights into the dynamic nature of business. Covering topics such as market opportunities, cultural diversity, and leadership trust deficit, this book is an excellent resource for stakeholders, lecturers, educators, academicians, researchers, scholars, industry practitioners, corporate executives, entrepreneurs, and more.

Edited by: Ponmalar N. Alagappar, Ramakrishna Yanamandra
Imprint: IGI Global
Dimensions: Height: 279mm, Width: 216mm, Spine: 33mm
Weight: 1.687kg
ISBN: 9798369392614
Pages: 450
Publication Date: 04 April 2025
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Hardback
Publisher's Status: Active

Ponmalar N. Alagappar has been entrepreneurial educator for more than 15 years. As entrepreneurial educator, she has been successful at leveraging expertise to assist students with making forward-thinking plans and capitalizing on either online business or social enterprise. Innovative in bringing proven success in implementing experiential learning and boot camp -based curriculum delivery and assessment tools. Articulate communicator with strong analytical and relationship-building abilities. Ramakrishna Yanamandra is an Associate Dean of Undergraduate Program and Associate Profes sor in School of Business of Skyline University College, Sharjah, UAE. He is a PhD in Supply Chain Management from Jawaharlal Nehru Technological University (JNTU), Hyderabad, India. Histeaching, research and consultancy areas include Logistics and Supply Chain Management, Operations Manage ment, LeanManagement andQualityManagement.He has presented in reputed international conferences and published articles in leading journals.