Strategic Insights and Case Studies on Navigating an Entrepreneurial Landscape

Ponmalar N. Alagappar, Ramakrishna Yanamandra

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English

Business Science Reference
04 April 2025

Business studies: general; Business strategy; Entrepreneurship

Innovation and entrepreneurship drive economic growth, create jobs, and foster technological advancement, making them essential for societal progress. Case studies in these fields provide valuable insights into real-world challenges and successes, equipping emerging entrepreneurs and startup owners with practical knowledge and strategic tools. By analyzing diverse scenarios, individuals can refine their problem-solving skills, anticipate market needs, and develop innovative solutions. This not only strengthens individual ventures but also contributes to building resilient and competitive industries. Promoting entrepreneurial learning through case studies empowers future leaders to navigate uncertainty and drive meaningful change in their communities and beyond. Strategic Insights and Case Studies on Navigating an Entrepreneurial Landscape discusses the importance of innovation in entrepreneurship by examining how successful entrepreneurs identify opportunities, generate creative ideas, and bring novel solutions to the market. It provides a simulated entrepreneurial experience, allowing readers to learn from the consequences of decisions and gain insights into the dynamic nature of business. Covering topics such as market opportunities, cultural diversity, and leadership trust deficit, this book is an excellent resource for stakeholders, lecturers, educators, academicians, researchers, scholars, industry practitioners, corporate executives, entrepreneurs, and more.

Edited by: Ponmalar N. Alagappar, Ramakrishna Yanamandra
Imprint: Business Science Reference
Country of Publication: United States
Dimensions: Height: 279mm, Width: 216mm,
ISBN: 9798369392621
Pages: 610
Publication Date: 04 April 2025
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Active

Dr Ponmalar N Alagappar has been an educator for the past 20 years. Experience working effectively with a wide range of stakeholders to achieve goals, boost productivity, and streamline operations. Expertise includes administration, organizing projects and performance improvements. As entrepreneurial educator she has been successful at leveraging expertise to assist students with making forward-thinking plans and capitalizing on either online business or social enterprise. Innovative in bringing proven success in implementing experiential learning and boot camp-based curriculum delivery and assessment tools. A clear communicator with strong analytical and relationship-building skills. She is a certified trainer by the Ministry of Higher Education and has obtained professional trainer certification from Singapore Management University, Swansea University, UCD Innovation Academy, Higher Education Leadership Academy (AKEPT) and Malaysian Academy of SME Entrepreneurship Development Universiti Teknologi MARA (MASMED). Ramakrishna Yanamandra is an Associate Dean of Undergraduate Program and Associate Profes sor in School of Business of Skyline University College, Sharjah, UAE. He is a PhD in Supply Chain Management from Jawaharlal Nehru Technological University (JNTU), Hyderabad, India. Histeaching, research and consultancy areas include Logistics and Supply Chain Management, Operations Manage ment,LeanManagement andQualityManagement.He has presented in reputed international conferences and published articles in leading journals.