Story

The Currency of Influence

Jon T Newsome, Gisselle Colombano, Debra Nichols

$54.95 $47.12

Paperback

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English

Neurostory Press
19 May 2025

Business negotiation; Business communication & presentation; Sales & marketing

Great ideas die without great stories. In today's business world, your ability to craft and deliver a compelling narrative is the difference between winning the mega deal and becoming another forgotten pitch.

In ""STORY-The Currency of Influence"", Jon Timothy Newsome reveals why storytelling isn't just another corporate buzzword-it's the enduring currency of influence that separates business mediocrity from excellence.

While your competition is Googling ""storytelling tips"" and drowning in a sea of superficial techniques-the 3 C's, 4 P's, 5 traits, 6 rules-you'll be mastering the science-backed mechanisms that actually move decision-makers to action. This isn't about quick fixes; it's about understanding the biological framework that makes humans respond to stories.

Drawing from four decades of business experience and twenty years leading a storytelling agency, Newsome demonstrates how the most transformative business leaders-from Jobs to Gates, from Musk to Schulz-didn't just create products; they crafted narratives that moved markets and transformed industries.

If storytelling was as simple as a 3-minute internet article, every LinkedIn influencer would be closing billion-dollar deals. The truth is deeper: merely telling a story isn't the secret to winning deals and raising capital, just as technology alone isn't the secret to digital transformation. The secret lies in developing stories that genuinely resonate with your audience.

Through the groundbreaking Neuroscience of Persuasion℠ framework, you'll learn:

Audience: How to capture the emotional landscape of your listeners-their hopes, fears, and needs-before crafting a single slide Meaning:

Techniques to distill complex ideas into clear, compelling messages that trigger biological responses in your listeners Story: The timeless narrative structure that ensures your message isn't just heard but remembered and shared

For the 20% who will actually apply these principles rather than just displaying this book on their shelf, the rewards are clear: closed deals, raised capital, and the ability to articulate ideas so compelling that others verbally share them even when you're not in the room.

As one CEO put it: ""Jon is a master of storytelling because he's a master of humans. He knows a great story doesn't just simplify a business-it amplifies its brilliance.""

Stop watching your brilliant ideas die in boardrooms. Stop letting your firm wallow in mediocrity while competitors with inferior solutions win because they connect better with decision-makers.

As molecular biologist John Medina, an author on understanding how our brains work suggests: ""Please, do two things: (1) Burn your current PowerPoint presentations. (2) Make new ones."". This book shows you how to craft presentations that resonate in C-suites long after the PowerPoint clicks off.

Don't just inform-inspire action. Your next big opportunity is waiting. Welcome to the era of story.

By: Jon T Newsome
Edited by: Debra Nichols
Other: Gisselle Colombano
Imprint: Neurostory Press
Dimensions: Height: 229mm, Width: 152mm, Spine: 12mm
Weight: 308g
ISBN: 9798218618674
Pages: 168
Publication Date: 19 May 2025
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Jon Timothy Newsome is a master storyteller, strategist, and the architect behind the Neuroscience of Persuasion℠. With four decades of business experience, including 20 years leading a storytelling agency, Jon has reviewed over a million presentation slides, witnessing firsthand how great ideas can die without great stories. His work has transformed how high-stakes dealmakers communicate, proving that influence isn't about more data, it's about the right narrative. Growing up in the Midwest with entrepreneurial instincts from an early age, Jon's career trajectory was anything but traditional. From selling pastries in middle school to launching new business ventures, his path eventually led him to the art and science of business storytelling. A former Dale Carnegie(TM) instructor, he discovered that the key to persuasion isn't just what you say, but how you frame it. Jon has helped entrepreneurs and Fortune 100 companies alike understand the significance of getting their ideas remembered through story. His storytelling expertise has reshaped corporate messaging strategies, unlocked multimillion-dollar deals, and elevated business presentations from forgettable to unforgettable. Story: The Currency of Influence is the culmination of his years spent refining the mechanics of influence, offering readers a roadmap to turn high-value ideas into persuasive, memorable narratives. When he's not coaching leaders or speaking on corporate stages, Jon can be found indulging his lifelong passion for golf, cars, and the occasional high-speed drive. Through decades of refining his craft, he's mastered the gravity of great storytelling and its power to transform business outcomes. For more insights, visit www.neuroscienceofpersuasion.com.

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Story

The Currency of Influence

Jon T Newsome, Gisselle Colombano, Debra Nichols

$54.95 $47.12

Paperback

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