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Building A Story Brand: Clarify Your Message So Customers Will Listen
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Donald Miller
Building A Story Brand: Clarify Your Message So Customers Will Listen by Donald Miller at Abbey's Bookshop,

Building A Story Brand: Clarify Your Message So Customers Will Listen

Donald Miller


9781400201839

THOMAS NELSON


Business & Economics;
Sales & marketing;
Advice on careers & achieving success


Paperback

240 pages

$19.99
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New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.

Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

By:   Donald Miller
Imprint:   THOMAS NELSON
Country of Publication:   United States
Edition:   International ed.
Dimensions:   Height: 215mm,  Width: 140mm,  Spine: 19mm
Weight:   222g
ISBN:   9781400201839
ISBN 10:   1400201837
Pages:   240
Publication Date:   June 2018
Audience:   Professional and scholarly ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active

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