Social First Brands

How Modern Brands Create Community, Loyalty, and Growth

Tom Miner

$201.95

Hardback

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English

Kogan Page Ltd
03 July 2025

E-commerce: business aspects; Sales & marketing

As platforms come and go, features fall in and out of fashion and consumer preferences change, brands need to understand how to build social media strategies that transcend trends and create genuine connection.

In Social First Brands, expert Tom Miner explores how brands who put their social media front and center in their marketing efforts are reaping the benefits, building genuine communities with their customers and developing true brand loyalty. With many brands seeing social media solely as a way to mass promote their products, brands who really put social at the front and center are able to connect with consumers in authentic ways creating audience empathy and emotional resonance. By understanding how social media speaks to human behavior, brands who put social first are able to move beyond quick wins and hacks and create genuine connections and conversations between brand and customer delivering real value.

From understanding the steps for creating a social media strategy that is bespoke, choosing and developing the right personality for your brand on social media or understanding how to create content that is consistent, this book covers everything you need to know to ensure your brand's socials generate loyal fans. With real-world examples from companies such as Crocs, Stanley, Funko and Ryanair, use this book to ensure your social media strategy creates real impact.

By: Tom Miner
Imprint: Kogan Page Ltd
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
ISBN: 9781398621701
ISBN 10: 1398621706
Pages: 272
Publication Date: 03 July 2025
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Hardback
Publisher's Status: Active

Tom Miner is a social media strategist and former Head of Global Social Media at Crocs Shoes. For the last decade he has lead social media efforts for global consumer brands, B2B technology companies, international universities, government agencies and global non-profits. At Crocs, Tom helped spark the brand's transformation to one of the hottest brands today. He now consults and develops strategies for a diverse range of clients around the world, from household name consumer brands like Martha Stewart and Funko, to international B2B technology enterprises such as EGYM. He is based in Denver, Colorado.

Reviews for Social First Brands: How Modern Brands Create Community, Loyalty, and Growth

""Masterpiece. A captivating read blending art and science sure to help you navigate the ever-changing world of social media. Read this page-turner if you want to take your brand to new heights."" * Terence Reilly, the Executive Vice President and Brand President at HEYDUDE * ""Tom is a brilliant marketer and equally brilliant writer. Whether you're a social media pro trying to prove ROI, or an exec asking for it, Social First Brands will make you reevaluate what you think you know about building a brand for social media."" * Emily Sly, Head of Marketing at PopSockets *