Created especially for the Australian customer!
Your one-stop guide to setting up and promoting your online business
Turn your dreams into profitable reality with this straightforward guide to setting up and running an online business. Including strategies to help you identify your market, set up a Web site and promote your business online, Starting an Online Business For Dummies, Australian and New Zealand Edition, provides you with all the support and expert advice you need to build your own online empire -- whether you‘re starting out or looking to expand an existing business online.
Discover how to:
Accept electronic payments Build security into your Web site Understand search engine optimisation Take advantage of Google‘s tools to spread the word Keep your business legal
By:
Melissa Norfolk,
Greg Holden (Chicago,
Illinois)
Imprint: Wiley
Country of Publication: Australia
Edition: Australian& New Zealand Edition
Dimensions:
Height: 234mm,
Width: 185mm,
Spine: 33mm
Weight: 612g
ISBN: 9780731409914
ISBN 10: 0731409914
Pages: 432
Publication Date: 08 January 2010
Audience:
Professional and scholarly
,
General/trade
,
Undergraduate
,
ELT Advanced
Format: Paperback
Publisher's Status: Active
Introduction Part I: Launching Your Online Business Chapter 1: New Tools and Strategies for Your Online Business Chapter 2: Opening Your Online Business Chapter 3: Choosing and Equipping Your New E-Business Chapter 4: Selecting Your E-Commerce Host and Design Tools Part II: Creating a Business Website Chapter 5: Organizing Your Business Presence and Attracting Customers Chapter 6: Making Shopping Easy on Your E-Commerce Site Chapter 7: Accepting Payments Chapter 8: Communicating with Customers and Building Loyalty Chapter 9: Sourcing Worldwide for Your Business Part III: Social Networking and Marketing Chapter 10: Advertising and Publicity: The Basics Chapter 11: Search Engine Optimization Chapter 12: Location, Location, Location Marketing Chapter 13: Social Marketing: Facebook, Pinterest, Twitter, and Blogs Part IV: Expanding Beyond Your Website Chapter 14: Selling on Amazon.com and eBay Chapter 15: Moving to Specialty Marketplaces Chapter 16: Managing and Growing Your Online Business Part V: Keeping Your Business Legal and Fiscally Responsible Chapter 17: Keeping It All Legal Chapter 18: Online Business Accounting Tools Part VI: The Part of Tens Chapter 19: Ten Ways to Reach Mobile Shoppers Chapter 20: Ten Ways to Develop a Platform About the Author Cheat Sheet
Melissa Norfolk is founder of Norfolk Internet Group, which builds search engine friendly Web sites. An Internet expert, she speaks to businesses, schools and community groups about effective use of the Internet. Greg Holden is the author of more than 35 books, including eBay PowerUser's Bible.
