Service Marketing

Christian Grönroos, Vibrant Publishers

$171.95 $137.28

Paperback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Vibrant Publishers
06 February 2025

Market research; Customer services

Delve into the intricacies of Service Marketing with Christian Grönroos, a globally renowned expert in service management and relationship marketing. This book offers a fresh perspective on how services differ from goods, emphasizing the critical role of customer relationships, value co-creation, and the dynamic nature of service offerings in modern economies.

Grönroos challenges conventional marketing frameworks by presenting innovative theories on service logic and customer experience management. This essential resource is packed with real-world case studies and practical examples, making it a valuable guide for students, educators, and professionals seeking to understand the evolving landscape of services.

With its focus on creating long-term customer relationships, Service Marketing equips readers to rethink traditional approaches and adopt strategies that drive loyalty and business success. Whether you are in hospitality, retail, or any service-oriented industry, this book is your definitive guide to mastering service marketing in a competitive global marketplace.

By: Christian Grönroos, Vibrant Publishers
Imprint: Vibrant Publishers
Dimensions: Height: 229mm, Width: 152mm, Spine: 13mm
Weight: 331g
ISBN: 9781636513812
ISBN 10: 1636513816
Pages: 244
Publication Date: 06 February 2025
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Christian Grönroos is EMERITUS Professor of Service and Relationship Marketing at Hanken School of Economics, Finland. He is initiator and Past Chair of the Board of the research and knowledge center, Centre for Relationship Marketing and Service Management (CERS), of this business university. He holds a Honorary Docorate at Åbo Akademi University, Finland. Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth. Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.