Sales professional Michael Walford-Grant has been selling B2B (business-to-business) for thirty years, for both small and large organizations. His main experience is with software companies, as well as banking and financial services. In 2020, he founded his own sales consultancy practice. Michael has previously published two books, Rock and Pop Crosswords and Telly Teasers Crossword Puzzles with Associated Magazines, part of Mail Newspapers. His newest release, Sales Unplugged, is an essential guide for anyone seeking to improve their B2B selling strategies. He currently resides in London, England.
Thoughtful Guidebook For Enterprise Selling Michael has years of experience, as many people have. What makes him unique is his level of thoughtfulness and thoroughness to his craft. With this book he has distilled that experience is a very useful guide. But the best parts are the anecdotes from the field. This book is a quick read but really insightful as to what the right planning and preparation can do for a sales person.-John Randles, CEO, Dublin