Fashion Marketing

an anthology of viewpoints and perspectives

Gordon Wills, David Midgley, Martin Christopher , Roy Hayhurst

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Paperback

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English

Routledge
01 March 2024

Sales & marketing; Fashion & beauty industries

Series: Routledge Revivals

First published in 1973, Fashion Marketing is intended for all whose work is linked to the vagaries of fashion or who are simply fascinated by the subject. Although much of the evidence and material collected here is related to textiles and clothing in particular, businessmen are becoming increasingly aware that fashion now extends its influence beyond its traditional fields. The fickleness of fashion has previously discouraged detailed analysis of trends, and such significant contributions to the literature as have been made often occur in the most unlikely places. It was this inaccessibility which led to the preparation of the present volume, which developed out of the considerable research activity into textile markets by the editors, first at the University of Bradford, and more recently at the Cranfield School of Management to which their research work was transferred in 1972. This book will be of interest to students of business, economics, marketing and fashion.

Edited by: Gordon Wills, David Midgley, Martin Christopher, Roy Hayhurst
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 246mm, Width: 174mm,
Weight: 830g
ISBN: 9781032730400
ISBN 10: 1032730404
Series: Routledge Revivals
Pages: 500
Publication Date: 01 March 2024
Audience: College/higher education , Primary
Format: Paperback
Publisher's Status: Active

Edited by Gordon Wills, David Midgley, Martin Christopher and Roy Hayhurst