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Retail Brand Equity and Loyalty: Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing by Julia Katharina Weindel at Abbey's Bookshop,
Retail Brand Equity and Loyalty: Analysis in the Context of Sector-Specific Antecedents, Perceived Value,...
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Julia Katharina Weindel

Retail Brand Equity and Loyalty

Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing...

Julia Katharina Weindel

$126.95   $101.37

Paperback

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English
Springer Gabler
19 September 2016
Consumerism; Sales & marketing; Retail sector
Series: Handel und Internationales Marketing Retailing and International Marketing
Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. Second, she shows that retail brand equity and perceived value have a reciprocal relationship. The author analyzes which one of these has stronger effects on loyalty. Third, she addresses the interdependencies between brand beliefs, retail brand equity, and loyalty within multichannel retail structures. The study is forced through the knowledge that management of retail brands is highly valuable for scholars and managers, because retail brand equity is known to strongly influence consumer behavior in various contexts. The retail brand represents a valuable asset for retailers which need to know the levers of retail brand equity.
By:  
Imprint:   Springer Gabler
Country of Publication:   Germany
Edition:   1st ed. 2016
Dimensions:   Height: 210mm,  Width: 148mm,  Spine: 12mm
Weight:   2.903kg
ISBN:   9783658150365
ISBN 10:   365815036X
Series:   Handel und Internationales Marketing Retailing and International Marketing
Pages:   195
Publication Date:  
Audience:   Professional and scholarly ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active

Dr. Julia Katharina Weindel received her doctoral degree from the University of Trier, where she worked at the Chair for Marketing and Retailing.

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