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Perfect Phrases for Sales & Marketing Copy by Barry Callen at Abbey's Bookshop,
Perfect Phrases for Sales & Marketing Copy
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Barry Callen

Perfect Phrases for Sales & Marketing Copy

Barry Callen

$50.95

Paperback

Not in-store but you can order this
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English
McGraw Hill
26 November 2006
Writing & editing guides; Sales & marketing; Languages & ESL; English as a Second Language - Business; English as a Second Language - Languages; English as a Second Language - Business
Series: Perfect Phrases
The Right Phrase for Every Situation…Every Time

Whether you're trying to come up with a terrific headline for a newspaper ad, a snappy brochure for sales reps, or a slick radio script, every word counts. That's why you need Perfect Phrases for Marketing and Sales Copy. Filled with specific methods for writing the kind of headlines, body copy, taglines, and calls to action that will capture customer attention and move people to buy, this book gives you the how-tos and examples you need to make every ad or marketing piece succeed.

Find out the

23 creative approaches to naming a product, service, or business 18 ways to write a great headline 6 steps to creating memorable radio and TV ads

A must for writers, sales pros, and marketing people, this user-friendly guide tackles every style and format, providing winning phrases for powerful print ads, press releases, radio and television scripts, and much more. It's your ultimate resource and one-stop reference for phrases that provoke, phrases that inspire, phrases that sell.
By:  
Imprint:   McGraw Hill
Country of Publication:   United States
Dimensions:   Height: 201mm,  Width: 125mm,  Spine: 18mm
Weight:   299g
ISBN:   9780071495905
ISBN 10:   0071495908
Series:   Perfect Phrases
Pages:   224
Publication Date:  
Audience:   Professional and scholarly ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active

Barry Callen is a marketing and advertising consultant, lecturer, and teacher with more than 30 years experience in all forms of media, from TV to direct mail to the Internet.

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