HBR's 10 Must Reads on Marketing

Name: HBR's 10 Must Reads on Marketing
Price: 44.99 AUD
Availability: OutOfStock
ISBN: 9798892793049

Harvard Business Review, Theodore Levitt, Fred Reichheld , Roger L. Martin

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Paperback

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English

Harvard Business Review Press
03 March 2026

E-commerce: business aspects; Management & management techniques; Sales & marketing management; Sales & marketing

Series: HBR's 10 Must Reads

Put customers at the core of your business.

If you read nothing else on marketing, read this book. We've chosen a new selection of current and classicHarvard Business Reviewarticles that will help you connect better with your established customers, develop offerings that attract new ones, and unlock opportunities for growth.

This book will inspire you to:

Align your sales and marketing teams for maximum impact Measure the real-world value of customer loyalty Blend human and machine intelligence to manage your brand Reap the benefits of psychological targeting, ethically Develop influencer campaigns that generate real returns Build a customer strategy around personalization

This collection of articles includes 'Marketing Myopia', by Theodore Levitt; 'Net Promoter 3.0', by Fred Reichheld, Darci Darnell, and Maureen Burns; 'Analytics for Marketers', by Fabrizio Fantini and Das Narayandas; 'Personalization Done Right', by Mark Abraham and David C. Edelman; 'What Psychological Targeting Can Do', by Sandra Matz; 'Why CMOs Never Last', by Kimberly A. Whitler and Neil A. Morgan; 'Are Your Marketing and Sales Teams on the Same Page?', by Kelsey Raymond; 'How AI Can Power Brand Management', by Julian De Freitas and Elie Ofek; 'Attract New Customers Without Alienating Your Old Ones', by Ryan Hamilton and Annie Wilson; 'Does Influencer Marketing Really Pay Off?', by Fine F. Leung, Jonathan Z. Zhang, Flora F. Gu, Yiwei Li, and Robert W. Palmatier; 'The Right Way to Build Your Brand', by Roger L. Martin, Jann Schwarz, and Mimi Turner; 'Is Your Marketing Organization Ready for What's Next?,' by Omar Rodrguez-Vil, Sundar Bharadwaj, Neil A. Morgan, and Shubu Mitra.

HBR's 10 Must Reads are definitive collections of classic ideas, practical advice, and essential thinking from the pages of Harvard Business Review. Exploring topics like disruptive innovation, emotional intelligence, and new technology in our ever-evolving world, these books empower any leader to make bold decisions and inspire others.

This Updated and Expanded edition features new, breakthrough articles, additional short-form pieces, and a detailed discussion guide to give you and your team the tools you need for sustained success.

By: Harvard Business Review, Theodore Levitt, Fred Reichheld, Roger L. Martin, Sandra Matz
Imprint: Harvard Business Review Press
Country of Publication: United States
Edition: Updated and Expanded edition
Dimensions: Height: 209mm, Width: 139mm,
ISBN: 9798892793049
Series: HBR's 10 Must Reads
Pages: 224
Publication Date: 03 March 2026
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 9 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organisations more effectively and to make a positive impact. You can find HBR at: hbr.org Twitter: @HarvardBiz LinkedIn: linkedin.com/company/harvard-business-review Facebook: @HBR Instagram: @harvard_business_review YouTube: youtube.com/user/harvardbusinessreview