Relationship Marketing in the Digital Age

"""This book should be on the reading list of any researcher, marketer, or student interested in understanding and developing online relationship strategies. It is a step beyond the typical book in that it based on relational psychology and is well grounded in academic research."" -Scott Weaven,Professor, Department Head Griffith University, Australia ""The authors, leading researchers in this domain, provide a well researched and very practical book that investigates the psychological underpinnings of relationship marketing, as well as identifying relationship building and maintenance strategies for both offline and online contexts."" - Mark Houston, Professor, Eunice and James L. West Chair in Marketing, Texas Christian University ""Relationship Marketing in the Digital Age"" is THE up-to-date reference for understanding how relationship marketing works and why it creates value for customers and firms. Clear, concise, and to the point – a must read for marketing students, scholars, and practitioners."" -Andreas Eggert, Professor of Marketing, University of Paderborn, Germany ""This is, without question, the most important research-based book on the topic of online relationship marketing. It’s presented in a way that makes rigorous research easily digestible and practical and, as such, is a must-read for managers, academics, and students alike.""- Mike Brady, The Bob Sasser Professor and Chair, Florida State University"