Dr Keith Glanfield is Lecturer in Strategic Brand Management and Identity at Aston University, UK. Dr Glanfield researches the transformation and optimisation of an organisation’s brands to improve organisational performance, sustainability and stakeholder satisfaction. Researching in partnership with organisations such as John Lewis, Waitrose and Harris Interactive Keith’s research is focussed on developing and enhancing marketing practice. His work is published in academic journals and widely presented at academic conferences.