Planning Advertisements

RLE Advertising

Gilbert Russell

$273

Hardback

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English

Routledge
21 March 2013

Sociology; Social, group or collective psychology; Advertising; Organisational theory & behaviour; Advertising industry

Series: Routledge Library Editions: Advertising

The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner—advertiser relationship is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings.

First published in 1935.

By: Gilbert Russell
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm, Spine: 18mm
Weight: 540g
ISBN: 9780415817998
ISBN 10: 0415817994
Series: Routledge Library Editions: Advertising
Pages: 204
Publication Date: 21 March 2013
Audience: College/higher education , General/trade , Primary , ELT Advanced
Format: Hardback
Publisher's Status: Active

Russell, Gilbert