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Planning Advertisements

RLE Advertising

Gilbert Russell

$96.99

Paperback

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English
Routledge
26 November 2015
The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner—advertiser relationship is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings.

First published in 1935.
By:  
Imprint:   Routledge
Country of Publication:   United Kingdom
Dimensions:   Height: 234mm,  Width: 156mm,  Spine: 11mm
Weight:   453g
ISBN:   9781138994959
ISBN 10:   1138994952
Series:   Routledge Library Editions: Advertising
Pages:   208
Publication Date:  
Audience:   College/higher education ,  General/trade ,  Primary ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

Russell, Gilbert

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