The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner—advertiser relationship is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings.
First published in 1935.
By:
Gilbert Russell Imprint: Routledge Country of Publication: United Kingdom Dimensions:
Height: 234mm,
Width: 156mm,
Spine: 11mm
Weight: 453g ISBN:9781138994959 ISBN 10: 1138994952 Series:Routledge Library Editions: Advertising Pages: 208 Publication Date:26 November 2015 Audience:
College/higher education
,
General/trade
,
Primary
,
ELT Advanced
Format:Paperback Publisher's Status: Active