Petfluencers and Pet-Powered Branding

Edited by:   Luzia Arantes, Bruno Sousa
Imprint:   Business Science Reference
Country of Publication:   United States
ISBN:   9798337343426
Pages:   300
Publication Date:   22 August 2025
Audience:   College/higher education ,  Professional and scholarly ,  Primary ,  Undergraduate
Format:   Hardback
Publisher's Status:   Active

Luiza Arantes has a PhD in Applied Psychology from the University of Minho, which she completed in 2023. She is currently studying for a PhD in Marketing and Strategy at the same institution. She holds a Master's degree in Communication Sciences from the University of Minho in 2018, a Master's degree in Organisational Management from the Polytechnic Institute of Cávado and Ave in 2021, and a degree in Communication Sciences from the University of Beira Interior in 2015. She works as a student evaluator for the External Evaluation Commissions at the Higher Education Evaluation and Accreditation Agency (A3ES). She is also a lecturer and trainer in marketing and communication, teaching various digital marketing subjects at the University of Aveiro and the Polytechnic Institute of Cávado and Ave. She is also a member of the Sustainable Development Research Group at EKA, Riga, Latvia. His professional experience covers the areas of Social Sciences, Business Organisation and Management, Psychology, Communication Sciences, Digital Marketing, Sustainability, and Artificial Intelligence. Bruno Sousa is an Professor Coordenador of Marketing at Polytechnic University of Cávado and Ave (IPCA), Portugal and holds a PhD in Marketing and Strategy in Universidade do Minho, Portugal. Bruno Sousa is also Head of Masters Program - Tourism Management and Tourism Marketing (IPCA); CiTUR - Center for Tourism Research, Development and Innovation and UNIAG research member. Bruno Sousa teaching fields include marketing, strategy and tourism. Bruno Sousa research areas include brand management and consumer behavior, strategy implementation, niche marketing, niche tourism and brand attachment. He has published in the Journal of Enterprising Communities, Tourism Management Perspectives, Current Issues in Tourism, Journal of Organizational Change Management, World Review of Entrepreneurship, Management and Sust. Development, among others.