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Luzia Arantes, Bruno Sousa

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English

Business Science Reference
15 October 2025

Sales & marketing; Domestic animals & pets

Petfluencers and Pet-Powered Branding by Luzia Arantes

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Edited by: Luzia Arantes, Bruno Sousa
Imprint: Business Science Reference
Country of Publication: United States
Dimensions: Height: 254mm, Width: 178mm,
ISBN: 9798337343433
Pages: 424
Publication Date: 15 October 2025
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Active

Luzia Arantes (lamorim@ua.pt) as a PhD in Applied Psychology from the University of Minho, Portugal, in addition, she is doing a PhD in Marketing and Strategy at the same institution. She is currently a researcher at Ekonomikas un Kulturas Augstskola (Serbia) and a lecturer at Polytechnic University of Cávado and Ave and at University of Aveiro, Portugal. She has published book chapters in IGI Global on marketing, tourism, consumer behaviour, sustainability and artificial intelligence. He has published in the Journal of International Journal of Marketing, Corporate Social Responsibility and Environmental Management, Journal of Cultural Heritage Management and Sustainable Development, Journal of International Consumer Marketing, Sustainability and the European Journal of Applied Business Management. She has received several awards, including the Best Paper Award in Sustainable Marketing & Digital Perspectives and the Best Paper Award in Consumer Behaviour. Bruno Sousa (bsousa@ipca.pt) is Adjunct Professor of Marketing at Polytechnic Institute of Cavado and Ave (IPCA), Portugal and PhD in Marketing and Strategy in Universidade do Minho, Portugal. Head of Master Program - Tourism Management (IPCA) and Tourism Marketing Master. CiTUR research member. Bruno Sousa has published several chapters at IGI Global over the past 5 years, on topics of marketing, tourism and management. He has published in the Journal of Enterprising Communities, Tourism Management Perspectives, Current Issues in Tourism, Journal of Organizational Change Management, World Review of Entrepreneurship, Management and Sust. Development, among others.