NeoNarratives

Building Brands for the Next Decades

Wolf-Eike Galle

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Hardback

Forthcoming
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Miscellaneous
01 March 2026

Business innovation; Sales & marketing; Advertising

On a search for virtuoso forms of articulation of brands, the basic idea of the narrative is recast and a journey into new radical narrative structures is undertaken in essay form.

In an era of over-communication, brands have to face radical new realities and shape their identities in multi-polar manners. Spontaneously forming and iterative narrations can take on this task. This is the idea behind Neo-narratives. On a search for virtuoso forms of articulation of brands, the basic idea of the narrative is recast and a journey into new radical narrative structures is undertaken in essay form.

Text in English and German.

AUTHOR: Wolf-Eike Galle is a creative and cultural scientist. As creative director he has accompanied international and national brands in their transformation processes since 2006.

SELLING POINTS: .

Including interviews with influential minds behind: Spotify, Cowboy Bikes, UNIMATIC, IKEA, Light Phone, Are

By: Wolf-Eike Galle
Imprint: Miscellaneous
Country of Publication: Germany
Dimensions: Height: 240mm, Width: 310mm,
ISBN: 9783899864397
ISBN 10: 3899864395
Pages: 300
Publication Date: 01 March 2026
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Forthcoming

Wolf-Eike Galle is a creative and cultural scientist. As creative director he has accompanied international and national brands in their transformation processes since 2006.