Paws, People, and Prosperity: Focus Beyond the Business Card: A fun, step-by-step guide to growing your...

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Niki J Tudge Louise Stapleton-Fappell

Paws, People, and Prosperity

Name: Paws, People, and Prosperity
Price: 35.49 AUD
Availability: OutOfStock
ISBN: 9798869276971

Focus Beyond the Business Card: A fun, step-by-step guide to growing your pet business through...

Niki J Tudge, Louise Stapleton-Fappell

$41.95 $35.49

Paperback

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English

Joanne Tudge
09 March 2026

Sales & marketing management; Sales & marketing; Small businesses & self-employed

In an unregulated, often crowded market, many pet professionals struggle to balance their passion for animals with the need to ""sell."" This guide introduces an ethics-first approach to business growth, moving away from high-pressure sales toward a ""Comfort Zone"" of mutual respect. It frames marketing not as a pushy transaction, but as a sacred trust and a form of education that the world desperately needs.

Most pet professionals got into this business because they love animals, not because they love ""selling."" But in a crowded, unregulated market, having a heart of gold isn't enough to keep your doors open. If the thought of ""marketing"" makes you feel like a fearful seller-worried about being pushy or ""taking"" money-it's time to shift your mindset. You aren't just a trainer or a groomer; you are an educator in a world that desperately needs your expertise.

By: Niki J Tudge, Louise Stapleton-Fappell
Imprint: Joanne Tudge
Dimensions: Height: 279mm, Width: 216mm, Spine: 11mm
Weight: 467g
ISBN: 9798869276971
Pages: 196
Publication Date: 09 March 2026
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Reviews for Paws, People, and Prosperity: Focus Beyond the Business Card: A fun, step-by-step guide to growing your pet business through community advocacy & education

""I've never seen such a useful guide for trainers! This is the clearest guide I've seen; everything is in one place, easy to read, and right to the point.""- Veronica Sanchez M.Ed. CDBC, CPDT-KA, Founder of Cooperative Paws.