The Pocket Universal Principles of Branding: 100 Key Concepts for Defining, Building, and Delivering Brands...

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Mark Kingsley

The Pocket Universal Principles of Branding

100 Key Concepts for Defining, Building, and Delivering Brands

Mark Kingsley

$27.99

Paperback

Forthcoming
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English

Rockport Publishers Inc.
10 June 2025

Graphic design; Business strategy; Sales & marketing

Series: Rockport Universal

This pocket-size version of Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for understanding brands and branding in a handy, condensed take-along format.
*Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA
*

Richly illustrated and easy to navigate, this comprehensive reference pairs clear one-page explanations of each principle with visual examples of it applied in practice on the facing page. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions.

Featured principles are as diverse as:

AuthenticitySocial ResponsibilityWorld BuildingGatekeepersRituals and routine Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.

The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

By: Mark Kingsley
Imprint: Rockport Publishers Inc.
Country of Publication: United States
Dimensions: Height: 127mm, Width: 127mm, Spine: 14mm
Weight: 231g
ISBN: 9780760393826
ISBN 10: 0760393826
Series: Rockport Universal
Pages: 216
Publication Date: 10 June 2025
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Forthcoming

Mark Kingsley is a creative director and strategist with a wide range of experience and recognition. He is a faculty member in the School of Visual Arts Masters in Branding program. As Executive Strategy Director at Collins, he developed the new global positioning for Ogilvy and helped Equinox enter the luxury hotel business. For over 17 years, his studio Greenberg Kingsley specialized in music and arts, including several years of branding and advertising for Central Park SummerStage; work for the Guggenheim Museum store; and music packaging for John Coltrane, Pat Metheny, and Quincy Jones. His current studio, Malcontent, serves global advertising firms, fin-tech startups, arts organizations, living legends, and Pulitzer Prize winners.