Open Internationalization Strategy

Nadine Tournois, Philippe Very

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English

Routledge
29 August 2022

International business; Management of specific areas; Sales & marketing; Operational research; Organisational theory & behaviour

Series: Routledge Frontiers in the Development of International Business, Management and Marketing

Open internationalization is a concept that brings a new perspective on the process of firm internationalization. As theories of internationalization show, some companies expand abroad only on their own, known as closed internationalization, while others combine their resources with those of other firms or use their networks for facilitating foreign implantation, known as open internationalization. Parallel to the development of the well-known concept of open innovation, open internationalization can be conceived as a meta-model for understanding companies’ expansion abroad.

This book gathers a selection of contemporary research works dedicated to open internationalization, either seen as a way to analyze expansion in foreign countries, or as a way to investigate the management of geographically dispersed activities. All the authors of the chapters are researchers specialized in the internationalization field. Readers will benefit from this new lens for understanding, studying or practising international business, from the decision to go abroad to its implementation and its efficiency.

Open Internationalization Strategy includes both academic empirical investigations and literature reviews on specific topics, making it valuable to researchers, academics, managers, and students in the fields of business and management history, international business, organizational studies, and economics.

Edited by: Nadine Tournois, Philippe Very
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 229mm, Width: 152mm,
Weight: 458g
ISBN: 9780367557942
ISBN 10: 0367557940
Series: Routledge Frontiers in the Development of International Business, Management and Marketing
Pages: 338
Publication Date: 29 August 2022
Audience: College/higher education , Primary
Format: Paperback
Publisher's Status: Active

Nadine Tournois is a professor of marketing and Dean of the IAE Graduate School of Management of the University Côte d’Azur, France. Philippe Very is Professor of Strategy and Head of Faculty at EDHEC Business School, France.