Marketing Your Library's Electronic Resources

A how-to-do-it manual

Marie R. Kennedy, Cheryl M. LaGuardia

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English

Facet Publishing
30 November 2017

Automation of library & information processes; Sales & marketing

Marketing Your Library’s Electronic Resources shows library and information professionals how to develop strategic marketing plans to inform users how their library’s e-resources can have an impact on their lives, from providing a trusted answer to a quick question to offering sage advice to inspire them through a long-term project of their own design.

Newly expanded and updated, this manual demonstrates how to design and implement marketing plans that will help librarians save time, effort, and money while increasing the use of library resources. It shows readers how to construct marketing plans, from identifying purpose, its component parts, implementation, assessment, through to a guide to how and when to revise it.

Comprehensive yet to the point, this book includes:

seven complete programs from a variety of public and academic libraries guides to determining, writing, implementing, assessing, and updating library marketing plans advice on making the most of marketing opportunities from learning management systems, discovery services, LibGuides, and more a step-by-step organization guide, with a variety of model feedback and assessment forms an examination of the e-resource life cycle case studies that demonstrate best practice and outcomes.

This book’s flexible, step-by-step layout makes it an ideal resource for anyone involved in promoting their library or information service, whether at an academic, public or special library or in archives or records management. It’s also a useful guide for LIS students internationally who need to understand the practice of library marketing.

By: Marie R. Kennedy, Cheryl M. LaGuardia
Imprint: Facet Publishing
Country of Publication: United Kingdom
Edition: 2nd edition
Dimensions: Height: 280mm, Width: 216mm, Spine: 13mm
Weight: 279g
ISBN: 9781783302673
ISBN 10: 1783302674
Pages: 192
Publication Date: 30 November 2017
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Marie R. Kennedy is a librarian at Loyola Marymount University, where she coordinates serials and electronic resources. She has written and presented widely on the development and use of electronic resource management systems. Cheryl LaGuardia is research librarian at Widener Library, Harvard University. She writes the E-Views blog and the electronic review column ‘E-Reviews’ for Library Journal, and has published a number of books, including Becoming a Library Teacher; Finding Common Ground: Creating the Library of the Future without Diminishing the Library of the Past; and Teaching the New Library.

Reviews for Marketing Your Library's Electronic Resources: A how-to-do-it manual

Spoiler alert: Marketing Your Library's Electronic Resources accomplishes exactly what its title forewarns ... the content is very high quality and can be extremely valuable for many libraries. * ARBA *