Marketing Plan for Tech Startups

I've spoken with countless tech startups from around the world as an investment partner at Ntrypoint Ventures and VP of Google Developer X. Those startups that stalled were usually trying to be all things to all people with a marketing plan that mimicked a Swiss-army knife. The Marketing Plan for Tech Startups explains why that approach fails and offers lots of practical, real-world advice to help every tech startup acquire customers and scale their growth. I'm calling all founders: this is a must-read! - Jeanine Banks, Investor and VP of Developer X, Google ""Justyna's Marketing Plan for Tech Startups is terrific. I'd buy it myself and recommend it to any founder or marketing leader who wants a plan that actually works."" - Richard Seroter, Chief Evangelist, Google Cloud ""Too many founders still believe 'build it and they will come.' This book shows why that's rarely true-and why getting awareness and traction is as, or sometimes even more, important than the technical aspects of building the product. For technical founders, it's an essential guide to turning innovation into impact."" - Kit Colbert, Platform CTO, Invisible Technologies; former CTO, VMware ""Too many marketing plans measure progress by activity instead of alignment. Justyna Bak reframes milestones as moments to validate assumptions, recalibrate risks, and ensure the whole team is still rowing together. That perspective alone could save startups months of wasted effort and help them keep strategies on track."" - Susan Schramm, Founder, Go-to-Market Impact ""As a marketing leader at a startup right now, Justyna's 'Marketing Plan' was a valuable refresher. When your startup is moving fast, and resources are limited, you need a gut check to ensure nothing critical is being overlooked; Justyna's framework was a timely kick in the pants to tie up some loose ends. Plus, it allows you to be clear with your (extended) team about where you're focusing and why. Driving that understanding and alignment is critical to a marketing leader's ability to have the right impact."" - Scott Buchanan, CMO at Stacklok ""As a marketing and PR consultant for startups, I know how important it is to position a product clearly and tell a compelling story. Justyna Bak's Marketing Plan for Tech Startups book makes that process accessible and inspiring, offering timeless axioms of precision, storytelling, and consistency that help founders build momentum with confidence. Whether you're a founder trying to define your category, a marketer looking to sharpen your GTM strategy, or an executive aligning teams around a vision, this book is both a compass and a roadmap."" - Colleen Martell, Founder of Martell Communications