The Human Rules of Digital Marketing that Work

Vamsi Bandi

$118.95 $100.91

Hardback

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English

California Book Publishers
06 November 2025

E-commerce: business aspects; International business; Sales & marketing; Technology: general issues

""If your audience is human, why aren't you marketing like it?

Most marketing books ask you to trust the author's opinion. This one shows you what actually happened.

Every chapter starts with a story: a business owner, a team, a challenge. You see the mistake. You see the solution. You see the result. From there, we pull out the principle. A rule of human behavior you can use to shape content, strategy, or campaigns that actually connect.

You won't find trends or hacks here. What you'll find are patterns of trust, attention, and decisions that repeat across industries, platforms, and time.

You'll learn why people click, why they buy, and what makes them come back. Each concept is broken down with a simple framework. Just clear thinking, simple language, and strategies you can use today.

This is a book you don't need to read cover to cover. You can start with the chapter that solves your problem now. But every time you return, you'll leave with a sharper sense of how digital marketing actually works.""

By: Vamsi Bandi
Imprint: California Book Publishers
Dimensions: Height: 229mm, Width: 152mm, Spine: 10mm
Weight: 331g
ISBN: 9781966355533
ISBN 10: 196635553X
Pages: 88
Publication Date: 06 November 2025
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Vamsi Bandi is an Indian-American author, entrepreneur, and digital marketer who helps brands communicate with clarity and heart. His work blends technology with behavioral insight to show that the strongest marketing systems begin with understanding people.He holds a Master's degree in Information Technology Management from Rivier University, USA. Over his career, he has guided entrepreneurs, startups, and organizations toward marketing that feels more human and works more effectively.