Marketing Mental Wellness in Medical Tourism

Name: Marketing Mental Wellness in Medical Tourism
Price: 430.99 AUD
Availability: OutOfStock
ISBN: 9798337368825

Viana Imad Hassan, Simon Abou Fayad, Sharif Mohd

$538.95 $430.99

Paperback

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English

Business Science Reference
04 March 2026

Sales & marketing; Tourism industry; Hospitality industry; Health systems & services

The rapid growth of medical tourism has transformed healthcare into a global, digitally driven industry where patients enter different countries seeking quality, affordable treatment. These decisions are oftentimes difficult to make, accompanied by stress and uncertainty. It is crucial that marketing efforts extend beyond promoting clinical excellence and cost advantages to foster trust, transparency, and emotional reassurance. In this evolving landscape, integrating mental wellness into digital marketing strategies is essential to creating ethical, patient-centered experiences that support both informed decision-making and overall well-being. Marketing Mental Wellness in Medical Tourism explores how digital marketing can effectively promote medical tourism while integrating strategies that prioritize the mental health and emotional well-being of travelers. By combining academic perspectives, industry practices, and real-world case studies, this book provides readers with innovative tools and ethical approaches to enhance patient trust, improve the overall tourism experience, and position destinations competitively in the global health and wellness market. Covering topics such as smart healing, tea tourism, and metaverse healing spaces, this book is an excellent academic resource for graduate and doctoral students, medical tourism providers, digital marketers, travel agencies, and more.

Edited by: Viana Imad Hassan, Simon Abou Fayad, Sharif Mohd
Imprint: Business Science Reference
Country of Publication: United States
Dimensions: Height: 254mm, Width: 178mm,
ISBN: 9798337368825
Pages: 588
Publication Date: 04 March 2026
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Active

Viana Hassan is actively involved in academic and research work in Tourism & Cultural Management in Lebanon and Malta. She is the Founder and CEO of European Tourism and Events training Academy, She got her Ph.D. in Tourism Management and Cultural from Saint Joseph University, Beirut. Her Thesis was entitled “Medical Tourism in Lebanon”. She has more than 19 years of tourism experience in many related Travel and Tourism Fields, varying from airline sales experience (MEA), to Co-management several Lebanese Travel agencies. She is an Experienced Lecturer with more than 16 years’ experience at several universities in Lebanon (Lebanese University, A.U. L, Lebanese International University, Islamic University), the Institute of Tourism Studies, STC higher education partner of Wolverhmapton University UK and University of Malta (Malta), GBS Malta, Scholars School system (UK) with a demonstrated history of working in the Higher education industry, Skilled in Tourism Management, Customer service, Branding, Event Management, Airline Business Management, Niche Tourism, Business operations management, Customer acquisition and Medical Tourism. Dr. Viana has participated in international conferences (Expo Dubai 2020, 7th Medical Tourism World Summit..) including Athens, Paris, Vienna, Dubai, Valencia, India, Turkey etc.... Simon Abou Fayad is a lecturer at the Lebanese University, specifically within the Faculty of Tourism and Hospitality Management. He also has research interests and publications related to hospitality management, tourism, and events. Furthermore, he has worked with the Jordanian hospitality industry for 17 years. One of his research works is on the “Impact of AI and Robotics on the Medical Tourism Industry”, published by IGI Global.