The Copywriter's Handbook (4th Edition): A Step-By-Step Guide to Writing Copy that Sells

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Robert Bly

The Copywriter's Handbook (4th Edition)

A Step-By-Step Guide to Writing Copy that Sells

Robert Bly

$32.99

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English

St Martins Press
04 July 2020

Language: reference & general; Technical writing; Business communication & presentation; Sales & marketing; Advertising; Advice on careers & achieving success

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention - and sell more products.

Among the tips revealed:
* 8 headlines that work - and how to use them
* The 5-step ""Motivating Sequence"" for generating more sales and profits
* 10 tips for boosting landing page conversion rates
* 15 techniques to ensure your emails get high open and click-through rates
* How to create powerful ""lead magnets"" that double response rates
* The ""4 S"" formula for making your copy clear, concise, and compelling

By: Robert Bly
Imprint: St Martins Press
Country of Publication: United States
Edition: 4th ed.
Dimensions: Height: 210mm, Width: 139mm, Spine: 36mm
Weight: 408g
ISBN: 9781250238016
ISBN 10: 1250238013
Pages: 496
Publication Date: 04 July 2020
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Robert W. Bly is a freelance copywriter specializing in business-to-business, digital, and direct marketing. He is the author of 100 books and has appeared on CNBC and CBS's Hard Copy. He lives in Montville, NJ.

Reviews for The Copywriter's Handbook (4th Edition): A Step-By-Step Guide to Writing Copy that Sells

""I don't know a single copywriter whose work would not be improved by reading this book. And that includes me."" --David Ogilvy ""This book succeeds on two levels. For beginners, it offers a clear, comprehensive guide to the business of and techniques used in advertising copywriting. And for professionals behind a typewriter, the book is a valuable back-to-basics tool that should be given a prominent slot on the bookshelf.""--The Los Angeles Times ""The Copywriter's Handbook should become essential equipment not only for young writers but also those in supervisory positions and on the client side."" --Ad Day ""Bob Bly's step-by-step guide remains, in my view, the best single volume available on the subject of copywriting. Its advice is down-to-earth and practical."" --Roger Parker, Audio Times