PERHAPS A GIFT VOUCHER FOR MUM?: MOTHER'S DAY
Robert W. Bly is a freelance copywriter specializing in business-to-business, digital, and direct marketing. He is the author of 100 books and has appeared on CNBC and CBS's Hard Copy. He lives in Montville, NJ.
I don't know a single copywriter whose work would not be improved by reading this book. And that includes me. --David Ogilvy This book succeeds on two levels. For beginners, it offers a clear, comprehensive guide to the business of and techniques used in advertising copywriting. And for professionals behind a typewriter, the book is a valuable back-to-basics tool that should be given a prominent slot on the bookshelf.--The Los Angeles Times The Copywriter's Handbook should become essential equipment not only for young writers but also those in supervisory positions and on the client side. --Ad Day Bob Bly's step-by-step guide remains, in my view, the best single volume available on the subject of copywriting. Its advice is down-to-earth and practical. --Roger Parker, Audio Times
The Book You Need to Read to Write...
A Handbook for Fiction Writers
Paperback
$23.95
In Stock 😊
How to Write a Sentence
And How to Read One
Paperback
$32.95
Not in-store but you can order this
