Marketing Logistics

Martin Christopher, Helen Peck

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English

Butterworth-Heinemann Ltd
09 May 2003

Sales & marketing management; Customer services

This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved.

As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life.

This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization's competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management.

By: Martin Christopher, Helen Peck
Imprint: Butterworth-Heinemann Ltd
Country of Publication: United Kingdom
Edition: 2nd edition
Dimensions: Height: 234mm, Width: 156mm, Spine: 9mm
Weight: 600g
ISBN: 9780750652247
ISBN 10: 0750652241
Pages: 172
Publication Date: 09 May 2003
Audience: College/higher education , General/trade , Primary , ELT Advanced
Format: Paperback
Publisher's Status: Active

Dr Martin Christopher is Professor of Marketing and Logistics and Chairman of the Centre for Logistics and Supply Chain Management at at Cranfield School of Management, UK.

Reviews for Marketing Logistics

<p> [An Introduction to Stochastic Processes in Physics] presents fundamental ideas with admirable clarity and concision. The author presents in about 100 pages enough material for the student to appreciate the very different natures of stochastic and sure processes and to solve simple but important problems involving noise. Any physicist wondering what noise is about would be well advised to pack Lemons' books for their next train journey. -- Professor S.M. Barnett, Contemporary Physics