Marketing Logistics

Martin Christopher, Helen Peck

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Hardback

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English

Routledge
22 December 2015

Sales & marketing management; Customer services

This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved.

As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life.

This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization's competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management.

By: Martin Christopher, Helen Peck
Imprint: Routledge
Country of Publication: United Kingdom
Edition: 2nd edition
Dimensions: Height: 234mm, Width: 156mm, Spine: 11mm
Weight: 453g
ISBN: 9781138174290
ISBN 10: 1138174297
Pages: 172
Publication Date: 22 December 2015
Audience: College/higher education , General/trade , Primary , ELT Advanced
Format: Hardback
Publisher's Status: Active

Martin Christopher, Helen Peck