FORREST WALDEN is the Founder & CEO of Iron Tribe Fitness, the fastest growing, limited-membership, group fitness franchise in North America. Recognized by Entrepreneur, The Wall Street Journal and CRM Magazine, his model has captivated the business world with its uncompromising vision, operational excellence, lightning-fast growth and commitment to giving back. Fitness is in Walden’s blood. A former Auburn University cheerleader, he’s made fitness a career since 1996. After organically gaining 30 pounds of muscle in college, others starting asking him how to get into shape. Before he knew it, he was in the personal training industry. He learned his craft as a franchisee of Fitness Together operating the top performing studios in the country. He then sold those locations to become a three-state area director. He grew his territory to 55 studios before selling the business. In 2007, after finding no fitness facility that would allow the type of exercises he wanted to do, he purchased some equipment and converted his 400-ft.2 garage into a gym. A small group of his friends starting working out together. With amazing results and more fun than any other workout routine in their lives, Walden soon ran out of room. He knew the concept could scale and transform even more lives. Walden founded Iron Tribe Fitness in 2010 with its first location in Homewood, a suburb of Birmingham, AL. It set growth records in the micro gym industry rocketing to 200 clients in six months and reaching its capacity at the 8-month mark. As of this printing, Iron Tribe has grown to six corporate gyms with nearly 60 franchise territories sold from Naples to Denver.
I co-signed a loan for Forrest's first business in 2001 and thought it might be an expensive learning lesson for him. What I never expected was a front- row seat watching him be transformed from an expert personal trainer to a dynamic entrepreneur, one who has become an accomplished student in the game of business. --Ricky Brooks, CEO Express Oil Change I have the privilege to coach some of the nation's top CEOs and executives and can tell you without hesitation that Forrest is at the top of his game. He is coachable, hungry, and willing to apply any tool that will help him build a business and a life of excellence! --Mary Miller, CEO Jancoa Best selling author, The Dream Manager I once referred to Forrest as one of the most successful parts of my career. That's because he took the tools, resources, and coaching I provided him and, not only implemented them, but took them to the next level to become the leader everyone else was chasing. Iron Tribe Business is an amazing encapsulation of everything he has accomplished to date. --Rick Sikorski, Founder of Fitness Together Franchise Corporation CEO, Biz in a Box Iron Tribe is a fascinating success story. Love for the service itself coupled with a passion for getting the marketing and business model right is a case study in how to grow any new business from the ground up! I've been so impressed that I asked him to co-author my next No B.S. marketing book on branding. - Dan Kennedy, Marketing Strategist, author of No B.S. book series (NoBSBooks.com. DanKennedy.com Iron Tribe is an amazing story of hard work, ingenuity, and sweet success. Fast! Forrest possesses a special knack for engaging audiences with his marketing know-how and passionate entrepreneurial journey. Forrest and the Iron Tribe story have been a crowd favorite at our annual InfusionCon event two years running! --Clate Mask, CEO Infusionsoft