Integrating Agriculture, Green Marketing Strategies, and Artificial Intelligence

Jabulani Garwi, Mufaro Dzingirai, Reason Masengu

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Hardback

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English

IGI Global
26 December 2024

Behavioural economics; Sales & marketing; Agriculture & farming

As consumers prioritize sustainability, agricultural producers are seeking new ways to meet this demand through green marketing, which emphasizes the ecological benefits of their products. AI technologies play a crucial role in this integration by optimizing farming operations, from precision agriculture that minimizes resource use to data-driven insights that inform marketing strategies. By utilizing AI, farmers can improve crop yields and reduce environmental impact while communicating their sustainability efforts to consumers. This approach supports environmental sustainability and creates a more resilient agricultural sector that aligns with the values of modern consumers. Integrating Agriculture, Green Marketing Strategies, and Artificial Intelligence explores the intersection of agriculture, green marketing strategies, and AI within the context of sustainability. It examines the integration of these diverse domains, providing transformative insights into addressing pressing environmental and social challenges. This book covers topics such as precision agriculture, sustainable development, branding, and marketing, and is a useful resource for data scientists, environmental scientists, business owners, marketers, agriculturalists, academicians, and researchers.

Edited by: Jabulani Garwi, Mufaro Dzingirai, Reason Masengu
Imprint: IGI Global
Dimensions: Height: 254mm, Width: 178mm, Spine: 33mm
Weight: 1.284kg
ISBN: 9798369364680
Pages: 770
Publication Date: 26 December 2024
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Hardback
Publisher's Status: Active

Jabulani Garwi is a distinguished academic researcher, diplomat, and development practitioner with a focus on sustainable development and African development studies. Currently affiliated with the University of the Free State, South Africa, he possesses a diverse interdisciplinary background. Dr Garwi holds a Bachelor of Arts Honors degree in Economic History from the University of Zimbabwe, a Master of Arts degree in Development Studies from Midlands State University, and a Master of Science in Climate Change and Sustainable Development from Bindura University of Science Education. Furthermore, he has acquired postgraduate qualifications in Sustainable Development and Sustainable Project Management, Monitoring, and Evaluation. His academic journey culminated in the attainment of a Doctor of Philosophy degree in Sustainable Agriculture from the University of the Free State. Dr Garwi's research expertise spans a wide array of critical domains, including sustainable development, agri-tourism, rural development, livelihoods, poverty dynamics, agrarian systems, environmental management, project management, marketing, food security, and the intricate relationship between climate change and agriculture. He has contributed significantly to academia through his publications in peer-reviewed journals, book chapters, and books, which are indexed in reputable databases such as Scopus and other highly regarded platforms Mufaro Dzingirai (Ph.D) is a full-time lecturer in the Department of Business Management at Midlands State University. He is also currently a Senior Fellow at the Nexus Think Tank (Zarawi Trust). Notably, he is a Monitoring and Evaluation Specialist (Internship) at Midlands AIDS Services Organization. Interestingly, he received the Best Paper Presentation Award from the University of Johannesburg (UJ) in 2022. In 2013, he received the MSU Book Prize as the best-graduating student. His research interests include Higher Education, Strategy, Management, Finance, Entrepreneurship, and Development. He publishes in high-impact journals accredited by Scopus and also reviewed many scientific papers in databases like Emerald Insight. More interestingly, he has been hired as a research consultant by both private and public organizations. Lastly, he supervises postgraduate students and has linkages with various universities (national and international) as an external examiner or moderator. Reason Masengu is a Senior Lecturer in the Department of Business Management at Middle East College, Muscat, Oman. He has more than seven years of experience in the Higher Education sector and specializes in marketing. He holds a PhD in Business Management, a Master of Commerce in Marketing Strategy, and a Bachelor of Technology with Honours in International Marketing.