An Introduction to Behavioral Finance and Asset Management: A Guide for Students and Professionals in...

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Yannick Coulon

An Introduction to Behavioral Finance and Asset Management

A Guide for Students and Professionals in Wealth Management

Yannick Coulon

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English

Palgrave Macmillan
13 November 2024

Risk assessment; Behavioural economics; Corporate finance; Investment & securities; Management & management techniques

This book introduces readers to behavioral finance applied to wealth management. It explains essential behavioral biases and their damaging consequences including financial bubbles, and Prospect Theory. Additionally, it establishes fundamental rules for improving the structuring and protection of wealth. Despite its practical and didactic aspects, the book is accessible without sacrificing the depth of the subject. Aimed at students, asset managers, financial advisors, and investors, the book explores the behavioral approach on financial decisions and examines the psychology around investor behavior.

By: Yannick Coulon
Imprint: Palgrave Macmillan
Country of Publication: Switzerland
Edition: 2024 ed.
Dimensions: Height: 235mm, Width: 155mm,
ISBN: 9783031725524
ISBN 10: 3031725522
Pages: 118
Publication Date: 13 November 2024
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Chapter 1: Introduction to Behavioral Finance.- Chapter 2: Behavioral Questionnaire.- Chapter 3: Essential Behavioral Biases.- Chapter 4: The Prospect Theory.- Chapter 5: Essential Principles of Wealth Management Undermined.- Chapter 6: Investment Solutions.- Chapter 7: Conclusion.

Yannick Coulon has 15 years of banking experience with both the Suez Group in France and UBS in Switzerland and 10 years of experience with Iomega Corporation as product manager for the Zip Drive in Europe. He also teaches corporate and behavioral finance at various business and engineering schools in Brittany, France. He owns and manages four golf courses with his brother in western and southern France. He, therefore, has dual experience in teaching and managing small private companies.