Marketing and Dysfunctional Consumer Behaviour: Understanding How and When Marketing Drives Problematic...

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Gioele Zamparo

Marketing and Dysfunctional Consumer Behaviour

Understanding How and When Marketing Drives Problematic Consumption Patterns

Gioele Zamparo

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English

Springer International Publishing AG
06 May 2025

Psychology; Behavioural economics; Sales & marketing

Series: International Series in Advanced Management Studies

This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling. It offers a comprehensive analysis grounded in marketing theory, examining how marketing strategies and actions can significantly influence these behaviors. Using a mixed-method approach, the book reviews existing literature and presents empirical findings related to compulsive buying and gambling. It also discusses the implications of marketing’s role in fostering these behaviors, aiming to inform both academic discourse and the responsibilities of marketers. This work is essential for scholars and practitioners seeking to understand dysfunctional consumer behaviors and the impact of marketing strategies on consumer well-being.

By: Gioele Zamparo
Imprint: Springer International Publishing AG
Country of Publication: Switzerland
Dimensions: Height: 235mm, Width: 155mm,
ISBN: 9783031891618
ISBN 10: 3031891619
Series: International Series in Advanced Management Studies
Pages: 132
Publication Date: 06 May 2025
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active

1. An Introduction to Dysfunctional Consumers' Behaviour.- 2. Compulsive Buying: a Review From the Consumer Side.- 3. Gambling Addiction: a Marketing Review.- 4. Consumers' Well-being as an Outcome of Consumption Addiction.- 5. Final considerations: some implications for a more responsible marketing.

Gioele Zamparo is a research fellow at the University of Udine in Italy, holding a PhD in managerial and actuarial sciences. His research primarily focuses on consumer behaviors and has been published in various international, peer-reviewed journals. He actively contributes to the academic community as a member of the Italian Society of Marketing (SIM) and the Italian Society of Management (SIMA). Additionally, he has served as a reviewer for numerous publications.