Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research, and Policies

— —

Min Ding Jehoshua Eliashberg

Innovation and Marketing in the Pharmaceutical Industry

Name: Innovation and Marketing in the Pharmaceutical Industry
Price: 487.82 AUD
Availability: OutOfStock
ISBN: 9781461478003

Emerging Practices, Research, and Policies

Min Ding, Jehoshua Eliashberg, Stefan Stremersch

$609.95 $487.82

Hardback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We will update you on expected arrival time to us. If this delay is too long, please let us know within 2 business days and we can give you options regarding cancelling or adjusting your order. More details on cancelling your order can be found in our Terms of Trade.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Springer-Verlag New York Inc.
14 November 2013

Business innovation; Sales & marketing; Pharmaceutical industries

Series: International Series in Quantitative Marketing

Summary
Details

The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulatory environment. The stakes are high, with each new product raising the prospect of spectacular success—or failure. Worldwide revenues are approaching $1 trillion; in the U.S. alone, marketing for pharmaceutical products is, itself, a multi-billion dollar industry. In this volume, the editors showcase contributions from experts around the world to capture the state of the art in research, analysis, and practice, and covering the full spectrum of topics relating to innovation and marketing, including R&D, promotion, pricing, branding, competitive strategy, and portfolio management. Chapters include such features as:

·         An extensive literature review, including coverage of research from fields other than marketing

·         an overview of how practitioners have addressed the topic

·         introduction of relevant analytical tools, such as statistics and ethnographic studies

·         suggestions for further research by scholars and students

The result is a comprehensive, state-of-the-art resource that will be of interest to researchers, policymakers, and practitioners, alike.

Edited by: Min Ding, Jehoshua Eliashberg, Stefan Stremersch
Imprint: Springer-Verlag New York Inc.
Country of Publication: United States
Edition: 2014 ed.
Volume: 20
Dimensions: Height: 235mm, Width: 155mm, Spine: 41mm
Weight: 1.445kg
ISBN: 9781461478003
ISBN 10: 1461478006
Series: International Series in Quantitative Marketing
Pages: 768
Publication Date: 14 November 2013
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active