How to Write a Marketing Plan: Define Your Strategy, Plan Effectively and Reach Your Marketing Goals

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John Westwood

How to Write a Marketing Plan

Define Your Strategy, Plan Effectively and Reach Your Marketing Goals

John Westwood

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English

Kogan Page Ltd
18 August 2025

Sales & marketing

Series: Creating Success

A step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan.

How to Write a Marketing Plan includes advice on producing mini-plans and the most current information on email marketing, web usage, mobile commerce and social media. This 8th edition now features even more practical exercises, useful templates, and top tips to help you develop this all-important business skill. Including helpful chapter summaries and a detailed sample marketing plan, it is essential reading for anyone who wants to boost their product or business.

The Creating Success series of books...

Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.

By: John Westwood
Imprint: Kogan Page Ltd
Country of Publication: United Kingdom
Edition: 8th Revised edition
Dimensions: Height: 216mm, Width: 138mm, Spine: 11mm
Weight: 242g
ISBN: 9781398619739
ISBN 10: 1398619736
Series: Creating Success
Pages: 200
Publication Date: 18 August 2025
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Unspecified

Section - 01: Introduction; Section - 02: Situation analysis – The marketing audit; Section - 03: Objectives; Section - 04: Strategies and action plans; Section - 05: The distribution plan; Section - 06: The advertising and promotions plan; Section - 07: Costs and budgets; Section - 08: Writing the plan; Section - 09: Presenting the plan, follow-up and revision; Section - 10: Mini-plans and quick plans; Section - 11: Appendix – Marketing plan for the UK market

John Westwood has held a wide variety of senior sales and marketing positions and is currently an independent marketing consultant, based in East Sussex, UK. He is the author of The Marketing Plan, 30 Minutes to Write a Marketing Plan, The Marketing Plan Workbook and Marketing Your Business, all published by Kogan Page.