Impacts of Human-Centered Interactive Technologies on Consumer Engagement

Name: Impacts of Human-Centered Interactive Technologies on Consumer Engagement
Price: 392.68 AUD
Availability: OutOfStock
ISBN: 9798337364513

Sihem ben Saad

$490.95 $392.68

Paperback

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English

Business Science Reference
20 February 2026

Sales & marketing; Graphical & digital media applications; Human-computer interaction

The rapid evolution of interactive technologies has transformed how individuals engage with digital environments, services, and experiences. From personalized AI assistants and immersive virtual reality to adaptive learning systems and intelligent healthcare platforms, human-centered technologies are now integral to nearly every sector. These innovations are not only reshaping user experiences but also redefining engagement dynamics, decision-making processes, trust, and satisfaction across consumer, organizational, and social contexts. Impacts of Human-Centered Interactive Technologies on Consumer Engagement explores how human-centered interactive technologies influence consumer engagement across diverse domains by integrating theory, practice, and innovation. Although significant attention has been paid to technological advancements, there remains a pressing need to understand how these technologies affect users on cognitive, emotional, and behavioral levels, particularly when they are designed with human values, needs, and experiences at their core. This book fills the gap in existing literature by offering a holistic, human-centric perspective on interactive technologies, moving beyond mere technical development to explore how these innovations shape meaningful experiences and relationships. Covering topics such as metaverse creation, investor engagement, and virtual reality, this book is a valuable resource for graduate and doctoral students, researchers, practitioners, technology developers, policymakers, and more.

Edited by: Sihem ben Saad
Imprint: Business Science Reference
Country of Publication: United States
Dimensions: Height: 254mm, Width: 178mm,
ISBN: 9798337364513
Pages: 428
Publication Date: 20 February 2026
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Active

Dr Sihem Ben Saad is an Assistant Professor of Marketing at the Higher School of Sciences and Technology of Design in Tunisia. She earned her Ph.D. in Marketing from IHEC – Carthage Institute of Higher Commercial Studies. Dr. Ben Saad has broad expertise across multiple domains and teaches courses in marketing fundamentals, distribution management, digital marketing, branding and consumer behavior, as well as project management, entrepreneurship, and corporate culture. Her research has been published in prestigious journals, including the Journal of Consumer Behaviour, European Journal of Marketing, International Journal of Retail and Distribution Management, Marketing Intelligence and Planning, Journal of Marketing Management, International Journal of Contemporary Hospitality Management, and the Journal of Research in Marketing and Entrepreneurship, reflecting a significant scholarly impact in the field.