Hybrid Selling

‘Hybrid Selling takes a fresh and modern approach to selling in the new millennium. The EVOLVE Model, which is explained in detail, provides an excellent framework for improving sales effectiveness and efficiency. New sales representatives and seasoned sales professionals will find value in reading this book and applying its modern principles.’ — Tom Williams, founder of Strategic Dynamics and author of Buyer Centred Selling and The Seller’s Challenge ‘I absolutely love the format. The dialogue between Harry and Larry is superb and really reflects the day-to day-conversations we have all had at some point.’ — Malvina El-Sayegh, Head of Sales Enablement, Silverfin, and #StayHuman podcast host ‘I like the use of a framework: the EVOLVE model. It’s simple and catchy. I love the use of a story with dialogue that is also chronological throughout a sales year. The book covers a wide range of very important and relevant aspects of modern selling. I like this very much and especially how the chapters flow when considering each one of these areas.’ — Moeed Amin, founder of Proverbial Door ‘Hybrid Selling is full of nuggets and practical theory to help salespeople in any industry or stage of career. I would definitely recommend any person with an interest in sales to read it!’ — Trent Peek, Group Director CCM ‘This book gives great insights into the challenges of modern selling, as well as practical advice using the EVOLVE model to sell more successfully using a hybrid approach. Excellent for both those new to sales and those more experienced who are struggling to adapt to the new norm.’ — Clare O’Shea, founder of Marlow Sales Academy ‘Fred Copestake’s book Hybrid Selling is a rare bird to me as it is highly addictive. Not often do I find myself actually thinking about a book after finishing a chapter and wanting to carry on reading! There are some truly inspiring and highly relevant approaches that all sales people should read, and whatever sector or type of sales you practise, you will find something in the EVOLVE process for you. As a sales trainer and sales professional Fred resonates completely with my approach to selling and my values, and I have no trouble in recommending this book.’ — Simon Hares, founder and Managing Director, SerialTrainer7 ‘Chock full of B2B sales insights for the new age, Hybrid Selling couldn’t be more relevant for our newly changed world of selling. It’s oozing with salient advice along with new and modernised strategies for sales professionals. It’s an easy read that is both practical and entertaining. I highly recommend it.’ — James Muir, CEO and founder of Best Practice International and author of The Perfect Close